01
— Hook
A spa with two suites and no front door online
Frenette runs massage + medspa out of Royal Palm Beach with a satellite at Valencia Shores. The booking engine works — the storefront on the open web doesn't exist yet.
D'or Life Spa & Wellness
Frenette Dor
Engagementscoping — 8-tier proposal sent 2026-05-05
Total
02
— The constraint
Square stays. Everything else is fair game.
Square Appointments and Square POS are already running her day. The brief isn't to replace them — it's to wrap a real brand around them so the open web can find her.
03
— The proposal
Eight tiers. One honest recommendation.
Sent an 8-tier ladder from a $0 DIY checklist to a $2,500 custom replacement. Flagged the top tier as overkill on purpose. The recommendation is T3 — $600, 7-day marketing site plus SEO foundation.
04
— What ships in T3
Marketing site that deep-links into Square
A real homepage, services, about, and contact, tuned for local search — Google Business Profile, Apple Maps, Bing, Yelp. Every "book" button hands off cleanly to her existing Square page.
05
— Where it stands
Engagement in motion
Proposal is out, brand folder is set up, domain ownership is confirmed and waiting on DNS cutover once a tier is picked. No site shipped yet — this is scoping, not a victory lap.
06
— Close
Builds like this
Service-business sites that respect the tools already running the business. Square stays. Stripe stays. The owner stays in charge.
— Want one like this?
One paragraph on what's broken. I read every message and reply within 48 hours.